With the rise of wearable technology the definition of jewellery is changing, but the same ideas still apply to the jewellery displays used to sell them - it's all about appearance, less about technology.
Whether the item being sold is solid gold or contains electronic components the display will always need to have a strong visual impact, in a way that allows the product to speak for itself.
As the display will be all about how it looks, it's important that the concept is an original one and stands out from the competition. Often jewellery displays will come in similar shapes and sizes, so it's important to think about how to make yours unique in terms of how its illuminated, what colours are used, the materials it's made out of and whether you want a jewellery display case, stand or cabinet. During this stage we'll refine the design so it has maximum impact.
The finished display will be sympathetic to its surroundings, in terms of its looks and its size. It will also be tailored to the product's price point, helping it to sell itself and maximising the amount of product that's stored in the display.