7 Tips To Creating Winning Window Displays

Getting customers through the door is where high street retail begins. Big brands have big budgets when it comes to their window displays because they know the value they hold.  Here’s our top 7 tips on creating the best window displays and increasing that footfall.

 

  1. Who are you – If your brand represents opulence and quality, don’t devalue it by filling the window with low cost cardboard fixtures or not taking the time to perfect the setting.  In the same way, if your brand is all about its eco values and green thinking, show this by the use of recyclable materials such as woods or “green” acrylic.  Your potential customer will form an opinion of your store and brand within a matter of seconds so be sure to truly reflect your brand and products in your window.

 

Think about the tone of voice in your display and what sort of feeling you want your potential customers to get when they look at your window.  If you’re an exciting brand with a comical side, keep it light-hearted and throw in a bit of humour.  If you’re a luxury lifestyles brand create a setting that your customers can relate to and feel at home.

 

  1. Quality, not quantity – whilst some busy window displays can be really successful, a good tip to follow is “Quality, not Quantity”.  Hand pick what you’d like on display and think carefully about what items will take the limelight.  A small, neatly arranged selection of items often has a bigger impact than a large display of multiple items, each being lost beside the next.

 

  1. Illumination is key – make sure you’ve invested in some good lighting to draw attention to your key items.  Most shop windows allow for down lighting onto the items on display so you can ensure the whole display is beautifully lit.  Be careful though to ensure your items are also being illuminated from the front, you don’t want your props to cast shadows onto your key products!  The development of LED lighting has seen a huge variety of lights hitting the market from bright white spotlights to soft strip lights, pick what’s best for your window and ensure your lighting works with your product placement.

 

  1. Get the height right – Think about the eye level of your passers-by and arrange your window display with this in mind.  Go outside and mark a strip of masking tape horizontally at eye level – don’t just estimate this inside the store.  Using your eye-level line, take your customers on a visual journey by keeping your key pieces at eye level, then drawing attention up (with suspended items) and down (with eyecatching props or pieces).  Don’t be afraid to use the full height you have available, but keep that focal point.

 

  1. Think in 3D – It’s unlikely passers-by will end up stood directly in front of your window.  Likelihood is they will be approaching from the left or right as they pass by.  Keep this in mind when designing your window display and don’t keep it all centrally focussed.  Align products and props at slight angles so when customers are approaching from the sides they can still get the full impact of the display and feel drawn in – rather than looking at the side of props.

 

  1. Add depth with window stickers – Use the window itself to add that extra impact and depth to the display.  Imagine a winter scene that’s printed onto the bottom of the window, which ties in beautifully with your snowy props inside.  It’s a great way to add depth and attract attention.  Using window decals also allows for you to push your brands, or advertise your seasonal promotions.  The great thing about window stickers is they look great, are weather resistant and durable, yet really easy to remove and replace!

 

  1. Keep the brand recognition – Keep referring back to your brand identity and don’t move too far away from it so it’s not recognisable.  If you have a loyal customer base it’s a good idea to design your window display with your brand identity in mind.  Get your logo in there, or draw across your brand colours and incorporate them in the display.

 

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