Taylors of Harrogate, a distinguished entity within the Bettys and Taylors Group, stands as a beacon in the realm of tea and coffee commerce in the United Kingdom. As one of the largest family-owned tea and coffee merchants in the UK, Taylors has earned a sterling reputation for its commitment to quality and ethical sourcing. Widely available across various retail channels, restaurants, bars, and leisure facilities, Taylors’ premium selection of teas and coffees caters to diverse palates. Taylors’ products are also available on the shelves of renowned retailers such as Tesco, Waitrose, and Sainsbury’s, reflecting its widespread accessibility and popularity among consumers.
Focused on supplying a diverse selection of premium teas and gourmet blends, including black tea, white tea, herbal tea, organic tea, decaf tea, flavoured tea, and fruit tea, Taylors has established itself as a preferred partner for hotels, restaurants, and businesses seeking to elevate their tea offerings. Understanding the significance of presentation and accessibility in these settings, where attention to detail is paramount, Taylors has strategically designed individually wrapped tea bags. However, recognising the need for a seamless and organised display, the company came to Luminati to design and manufacture a point-of-sale (POS) display. These displays serve as a solution to ensure that each tea variant is not only individually wrapped for freshness but also easily accessible.
The Design & Final Outcome
Taylors of Harrogate briefed Luminati on their expectations for the unit and they were able to design and create a bespoke double-sided countertop point-of-sale (POS) display unit, that provided both functionality and aesthetic.
Constructed predominantly from sleek grey acrylic, the display unit harmoniously integrates with Taylors’ distinctive branding colours, creating a visually appealing showcase for their premium teas. At the forefront of the design is a printed header panel, displaying the company logo, establishing brand presence, and reinforcing Taylors’ commitment to excellence.
The display unit has two tiers of tea bag holder compartments, organised into four columns. This thoughtfully designed layout ensures a systematic and eye-catching presentation of the individually wrapped tea bags. One of the key features enhancing practicality is the removable tea bag holders, facilitating effortless cleaning and convenient refilling. This not only maintains the pristine appearance of the display but also supports the efficiency required in high-traffic settings such as hotels, restaurants, and businesses.
In essence, Luminati’s innovative design solution has not only met but exceeded Taylors of Harrogate’s expectations, providing a bespoke POS display unit that seamlessly integrates with the brand, enhances visibility and elevates the overall tea-drinking experience for both businesses and their customers.