Trade Counter Displays
Trade counters display requirements have changed radically in recent years and our trade counter designs reflect the shift from warehouse to retail environment. Trade counter areas have grown bigger, creating a need for new kinds of displays. They are also designed to be more durable and rugged than average display units, reflecting the environment they're being displayed in.
Trade counter designs have changed out of need as trade sales environments have become more sophisticated. Our range of Trade Counter displays include free-standing display units (FSDUs), counter displays, wall units and flat wall fittings. We design them to be more durable and rugged than average display units, reflecting the environment they're being displayed in.
The purpose of Trade Counter Displays is to provide information to the customer to help them make a more informed buying decision, and also to upsell products at the counter. The concept phase is all about deciding how to best inform the customer and create a look that will increase the chances of them buying your product.
The finished display will fulfil the requirements set out in the brief, be made in the right materials for your environment and incorporate any additional features such as illumination. Following production of the display Luminati will deliver to your location.