We partnered with PICO, a leading global VR brand, to develop a bespoke, illuminated POS end-cap designed to introduce their VR range into UK and German retail environments.

The outcome was a high-impact, interactive display unit that combined secure product showcasing with engaging digital content—perfect for attracting customers and encouraging hands-on demonstrations.

Engineered for versatility, the unit features magnetic graphic traps for easy campaign updates, LED illumination to highlight the VR headset and controllers, and a built-in 17″ digital advertising screen for dynamic in-store messaging. Custom-made mounts for the headset and controllers were produced in-house using steel and acrylic, aligning with PICO’s premium brand identity.

Discreet extended tethers allowed customers to freely test the headset while maintaining product security—an essential requirement for busy retail spaces.

The final solution delivered impressive in-store presence and went on to win awards, becoming the foundation for PICO’s global retail rollout in 2023.

Key Features

✓ Integrated 17″ Digital Screen – Dynamic content updates across multiple countries
✓ LED-Illuminated Product Display – Enhanced visibility and customer engagement
✓ Custom VR Mounts – Bespoke headset display unit and controller holders for secure demoing
✓ Magnetic Graphic Traps – Quick-swap printed messaging for campaigns
✓ Hidden Security Tethers – Safe, free-movement product interaction
✓ UK Made – Fully designed and manufactured under one roof at Luminati