In the world of fast-moving consumer goods, getting noticed is half the battle. Supermarket shelves are packed with similar food and drinks products, while on-the-go consumers expect standout experiences – whether at a high street sampling event or an in-store promotion.
In this environment, display units aren’t just practical – they’re strategic. At Luminati, we know a well-designed point of sale display is one of the most powerful tools in a brand’s toolkit. It can spark interest, communicate quality and create opportunities for instant trial.
From portable sampling stands to bold in-store floor standing units, here’s how your food and beverage brand can use smart solutions to grab attention, launch quickly and drive sales.
Standing Out in a Saturated Market
Let’s face it: the average supermarket aisle is a war zone for attention. With hundreds of similar products competing for space, how does your brand cut through?
Custom-built POS displays provide the answer. Whether it’s bold colour schemes, unique shapes or built-in lighting, your display should do more than hold your product – it should tell your story.
Use acrylic glorifiers to highlight hero products like premium drinks or limited-edition flavours.
Integrate tiered shelving to create visual interest and show product variety.
Opt for bespoke graphic branding to instantly convey your identity.
The result: Immediate shelf presence, strong brand recall and a premium perception that influences buying decisions.
Portable POS Displays for Sampling & Brand Activations
Street marketing is booming – especially for food and drink brands chasing quick, high-impact connections. Think cocktail tastings at festivals, snack samples at supermarket entrances, or coffee promos in busy parks.
To maximise these moments, your POS display needs to keep up. Lightweight, tool-free and easy to transport, portable POS units are made for on-the-go activations.
- Try flat packed display plinths, pos units with wheels or compact acrylic stands that fit in the boot of a car.
- Keep it simple with modular shelving and magnetic clip-on signage, custom designed to adapt to your location.
For a summer launch, a cold-pressed juice brand could showcase its products on a vibrant acrylic countertop stand, designed with built-in bottle slots and bold, eye-catching graphics.
The result? A clean, standout sampling station that could be set up in seconds – and reused across multiple locations throughout the campaign.
Quick-Launch POS for New Products & Time Sensitive Campaigns
Speed is everything in FMCG – especially when launching seasonal ranges or limited editions.
With short timelines and tight turnarounds, modular acrylic displays offer a practical, impactful solution.
Use pre-branded POS units with swappable header pockets that can be quickly updated with new messaging.
Use compact product glorifiers designed for premium placement on shelves or standalone surfaces
- Choose flat-packed displays that can ship and assemble fast, without specialist installers.
Choose compact parasite displays designed to integrate seamlessly with existing retail shelving
When timing is tight, flexibility matters. Our displays are designed to launch fast, without sacrificing design or durability.
In-Store Displays Built for FMCG Brands
In food and drink, getting noticed in-store can make or break your campaign. It’s not just about looking good – your display has to work hard. The right POS can stop shoppers in their tracks, spark engagement and drive purchases. In crowded aisles, FMCG brands need smart, impactful displays that rise above the noise.
Luminati’s range of custom acrylic display units are designed to make your brand stand out and influence purchasing decisions at just the right moment:
Countertop display stands positioned near checkouts or sampling areas to encourage impulse purchases
- POS units with digital screens that play promotional videos, product highlights or motion graphics to capture attention, communicate key messages quickly and increase dwell time at the display
Freestanding POS units tailored to match your campaign graphics and stand out in promotional zones
- Shelf-edge parasite units that hook onto existing shelving to bring your brand directly into sightlines
Why acrylic works:
Durability: Built to withstand the demands of daily retail use
Clarity: Clean, modern finishes that elevate product presentation
Customisation: Easily branded to align with your identity, colour palette and messaging
Use Case: Premium spirits or limited-edition alcoholic drinks often use acrylic glorifiers to create high-impact displays away from the fridge – such as end-of-aisle stands or promotional islands. These units help products stand out and highlight their exclusivity.
These solutions aren’t just displays – they’re silent salespeople that help drive trial and lift sales.
Sustainable, Reusable Displays for Long-Term Impact
Today’s FMCG brands are under pressure to reduce waste – including in their marketing materials. At Luminati, we can create custom displays that are not only visually striking but also reusable and rebrandable.
Reuse across campaigns by swapping out branding panels or graphic inserts.
Repurpose units for different product lines, events or seasons.
Reduce cost and environmental impact with durable designs built to last.
Whether you’re a challenger brand or a household name, making sustainability part of your POS strategy sends a clear message to your customers.
Case Study: Paracite POS Units for Reese’s
Standing out in a crowded confectionery aisle is no easy feat. Euro Food Brands Ltd, the exclusive UK distributor for Reese’s and Hershey’s, partnered with Luminati to tackle this challenge head-on.
The goal? To design innovative parasite POS units that not only captured Reese’s iconic branding but also fit seamlessly into busy retail environments.
Luminati delivered 1,500 custom-made displays crafted from durable PETG material, featuring:
Hook-on shelf edge designs for easy installation
Branded graphics that reinforced Reese’s bold, recognisable identity
This collaboration highlights the power of strategic partnerships and well-designed POS displays to boost brand visibility and drive sales in competitive FMCG markets.
The Psychology of Colour & Branding in POS Displays
Colour isn’t just visual – it’s emotional. In the world of FMCG, colours and branding play a critical role in triggering recognition and influencing buying behaviour.
Bright orange and yellow tones might signal energy and fun (hello, fizzy drinks and snack foods), while deep blues and metallics evoke trust, quality or premium status – often used in bottled waters or high-end spirits.
Luminati’s acrylic POS displays are fully customisable, making it easy to reflect these emotional cues in every campaign.
Colour-matched acrylics to align with brand palettes
Laser-etched logos and digitally printed graphics that reinforce identity
Bold structural design to shape perception from the first glance
When your display is both recognisable and emotionally resonant, it can help make even a new product feel familiar and trusted – a key tactic for grabbing attention in a crowded FMCG environment.
Customisation
Not all POS materials are created equal – especially in FMCG. At Luminati, we work with durable, brand-ready materials designed to elevate your product, whether it’s on the shelf, at a street event or in a premium in-store zone.
Here’s how different options work for different goals:
Illuminate your product to boost premium appeal
Lighting helps create visual focus and luxury cues – especially effective for high-margin or limited-edition food and drink items in bars & restaurants. Integrated LEDs can highlight shape, colour or key messaging.
Ideal for:
Premium drinks or gift-boxed food items
In-store promotional zones or seasonal displays
Enhancing visibility in dimly lit retail environments
Bold, eye-catching and fully customisable
Floorstanding displays offer premium visibility, durable construction and endless branding opportunities.
Ideal for:
Floorstanding displays for seasonal promotions or high-traffic areas
Freestanding towers to showcase multiple products or gift sets
Large-scale product glorifiers for premium brands or new launches
- Acrylic floorstanding displays for high-impact, brand-focused presentations
Modular design for adaptable campaigns
Our bespoke modular POS units can feature magnetic panels, interchangeable shelves or snap-in graphics – ideal for frequently updated campaigns.
Ideal for:
Quickly swapping in campaign-specific visuals or graphics
Highlighting new products, flavours, or limited editions
Adjusting shelf layouts to feature different products or collections
Rolling out updates across multiple retail locations with minimal effort
Versatile, eye-catching, and adaptable
Our custom countertop displays are built for quick updates and flexible showcasing. With removable trays, interchangeable inserts and modular compartments, they adapt easily to different promotions or product lines.
Ideal for:
Sampling stations
Limited edition or seasonal product highlights
Flexible in-store placement near checkouts or demo areas
First Impressions Count
Your POS display isn’t just a stand – it’s your brand’s first impression. Whether you’re engaging customers in-store or on the street, how you present your product shapes how it’s perceived.
From standout in-store units to portable sampling solutions, Luminati creates bespoke POS displays that help food and beverage brands succeed in fast-moving environments.
Why Choose Luminati?
From concept to creation, we help FMCG brands turn great ideas into high-impact display solutions. Whether you’re running a nationwide campaign or testing a new product in select stores, we’re here to make it easy.
What you get from Luminati:
✔️ Expert display advice tailored to FMCG challenges
✔️ In-house design and UK manufacturing for full control and fast turnarounds
✔️ Custom branding and material options to align with your identity
✔️ Support with delivery, logistics and rollouts
✔️ Streamlined production timelines to align with campaign goals
Looking to make your next launch unforgettable? Whether you need a single unit or a full retail rollout, we’ll help bring your display to life – creatively, confidently and with purpose.
