Euro Food Brands Ltd, the exclusive distributor for Reese’s and Hershey’s in the UK, sought a partnership with Luminati, a UK-based design and manufacturing company, to create innovative merchandising display units. Facing the challenge of standing out in crowded confectionery settings, Euro Food Brands Ltd required high-quality parasite unit displays that aligned with Reese’s brand elements. Luminati manufactured 1,500 custom POS display units from durable PETG material, featuring hook-on shelf edge designs and branded graphics. This collaboration exemplifies how strategic partnerships can drive brand visibility and sales in competitive markets. 

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