Case Study: Custom Wooden Lightboxes for New Balance

New Balance approached us to design some bespoke illuminated light box displays that would align with their lifestyle-led brand identity while offering flexibility for campaign changes. The result was a series of custom wooden light boxes– stylish, sustainable, and practical for busy retail environments.

Crafted with warm timber frames, these branded lightbox displays deliver a premium, organic feel. Internally, high-efficiency LED backlighting ensures vibrant, even illumination, bringing New Balance’s graphics to life in any store setting. Thanks to their battery-powered design, there’s no need for mains wiring, giving full freedom over positioning.

Each unit was built with versatility in mind, allowing for quick graphic updates and effortless mobility – a perfect solution for modern retail campaigns.

Key Features:

Custom Wooden Frames – Natural, branded aesthetics tailored to New Balance’s look.
Battery Powered Illumination – Fully rechargeable and cable-free for flexible positioning.
Interchangeable Graphic Traps – Easy front-loading design for fast graphic swaps.
Soft Diffused LED Lighting – Even, bright illumination with low energy consumption.
Portable and Lightweight – Easy to move and reposition within the retail space.
UK Made  – From design to production, all of our products are manufactured under one roof in the UK.


Whether you’re looking for a custom lightbox display, portable illuminated signage, or a sustainable retail display solution, we can help bring your ideas to life.

Illuminated Wooden Lightbox with Custom branding for New Balance facing the left. Shown in a light room.
Illuminated Wooden Lightbox with Custom branding for New Balance facing the right. Shown in a light room.

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