Case Study | Custom Countertop Sunglasses POS Display For Wax

Driving Retail Engagement Through Bespoke Countertop POS Displays

When Bobble Hat approached us to manufacture a bespoke countertop POS display for sunglasses and eyewear solution for WAX Eyewear, the objective was to create a premium point-of-sale display capable of showcasing multiple eyewear styles while providing the flexibility to refresh branding and promotional messaging throughout the year.

The Challenge

The project required a bespoke countertop sunglasses display that would:

• Create a premium presentation for WAX eyewear collections
• Maximise product visibility within a compact retail footprint
• Showcase multiple sunglasses styles simultaneously
• Allow seasonal campaigns and promotional graphics to be updated easily
• Reflect the modern aesthetic of the WAX brand
• Provide a durable solution suitable for retail environments
• Incorporate clear product organisation for an enhanced customer experience

The Solution

We manufactured a bespoke multi-layered countertop POS display designed specifically for WAX Eyewear.

The display was constructed using a combination of precision-fabricated black and white acrylic, creating a clean, contemporary appearance that complements the premium nature of the eyewear range. The use of acrylic not only delivers a high-quality finish but also provides excellent durability and allows for easy cleaning and maintenance within busy retail environments.

A key feature of the design is the interchangeable graphic trap system incorporated into the rear display panel. This allows WAX to update seasonal campaigns, product launches, promotional messaging, and visual branding quickly and cost-effectively without replacing the entire display unit.

The display combines three dedicated sunglasses hooks with a three-tier stepped presentation area, creating multiple merchandising opportunities within a compact footprint. This layered approach enables retailers to showcase featured collections, best-selling styles, and promotional products while maintaining a clean and organised presentation.

Digitally printed branding was integrated throughout the display, ensuring the WAX identity remains prominent from multiple viewing angles and helping to reinforce brand recognition at the point of purchase.

The finished unit successfully combines premium materials, practical functionality, and flexible branding capabilities to create an eye-catching retail display solution that enhances product presentation while supporting ongoing marketing campaigns.

Key Features

✓ Premium black and white acrylic construction

✓ Interchangeable graphic trap for seasonal promotions and campaigns

✓ Integrated digitally printed branding

✓ Three dedicated sunglasses display hooks

✓ Three-tier stepped merchandising display

✓ Compact retail footprint with maximum product visibility

✓ Easy-clean acrylic surfaces

✓ Durable construction suitable for long-term retail use

✓ Designed and manufactured in the UK

The Result

The completed display provides WAX with a premium countertop merchandising solution that combines product presentation, brand visibility, and marketing flexibility within a single display unit.

By incorporating interchangeable graphics, the display can evolve alongside seasonal collections and promotional campaigns, helping retailers keep product displays fresh and engaging throughout the year.

The combination of layered product presentation, integrated branding, and durable acrylic construction creates a visually impactful display that encourages customer interaction while maintaining a clean and organised retail environment.

Produced in collaboration with Bobble Hat, the project demonstrates how bespoke POS display manufacturing can deliver practical, flexible, and visually engaging solutions for eyewear brands, retailers, and consumer products.

Looking for Bespoke POS Displays?

We design and manufacture custom countertop displays, retail POS units, branded merchandising displays, product launch displays, and bespoke retail fixtures tailored to help brands maximise visibility and drive engagement at the point of sale.

Get in touch today to discuss your next project.