As a business owner in the retail industry, you may have heard the terms Retail POS displays and POP being thrown around. But what exactly do they mean, and what’s the difference between them? In this article, we’ll break down the differences between these two important terms, and explain why Retail POS displays are a must-have for your business.
What is POS?
Retail POS displays refer to the physical displays and signs that are used at the point of sale in a retail store. This can include posters, signs, brochures, and other promotional materials that are displayed near the cash register to encourage customers to make a purchase. Retail POS displays can be used to promote specific products, sales, and promotions, and are a great way to increase brand awareness and drive sales.
What is POP?
POP, on the other hand, stands for “Point of Purchase.” This refers to the physical location or online store where a customer decides to make a purchase. It could be at the same location as the Retail POS display, or it could be different, such as making a purchase online after researching the product in-store.
Adding POS Displays into your store
So, why should you invest in Retail POS displays for your business? Here are just a few of the many benefits:
- Increased sales: Retail POS displays can help drive sales and increase brand awareness by promoting specific products, sales, and promotions.
- Improved customer experience: Retail POS displays can be used to provide customers with information about products and promotions, making the shopping experience more enjoyable and helping to increase customer loyalty.
- Increased brand awareness: Retail POS displays help to increase brand awareness by showcasing your products and promoting your brand in a visually appealing way.
- Increased foot traffic: By creating an attractive and eye-catching display, Retail POS displays can help drive foot traffic to your store and increase sales.
In conclusion, Retail POS displays are a must-have for any business looking to increase sales, improve the customer experience, increase brand awareness, and drive foot traffic to their store. And with our wide range of POS display products, including snap frames, acrylic frames, countertop product displays, and digital advertising screens, you’ll be able to create a visually appealing and effective Retail POS setup that is tailored to your business’s needs.
Popular POS Displays for Retail:
Countertop POS displays are a great way to make the most of valuable counter space in your retail store. These displays can be used to promote specific products, increase brand awareness, and drive sales. They are often compact and lightweight, making them easy to move and set up in different locations throughout your store.
Branding blocks are a versatile way to promote your brand and products in your retail store. They can be used as freestanding displays or as part of a larger retail display setup. Branding blocks can be customized to feature your logo, product images, and other promotional materials, making them a great way to increase brand awareness and drive sales.
Acrylic frames and snap frames are a popular choices for Retail POS displays as they are durable, easy to use and provide a clear and professional display. They are great for displaying posters, signs, and other promotional materials, and can be easily updated as your promotions and products change.
Digital screens are a modern and eye-catching way to promote your products and brand. They can be used to display video content, product images, and promotional messages, making them a great way to engage customers and drive sales. Digital screens can be set up in a variety of locations throughout your store, making them a versatile and effective Retail POS display option.
Product cabinets are a great way to showcase and store your products in your retail store. They can be used to display high-end products, such as jewelry or electronics, and are a great way to keep your products secure and organized. Product cabinets can be customized to match your store’s aesthetic and branding, making them a great way to enhance the overall look and feel of your retail space.
Freestanding display units are a great way to make the most of your retail space. They can be used to create eye-catching displays, promote specific products, and drive sales. Freestanding display units are often customisable, allowing you to tailor the display to your business’s needs and aesthetic.
Each of these product categories offers unique benefits for Retail POS displays and signage. Whether you are looking for a compact and versatile display option or a modern and eye-catching way to promote your products and brand, there is a product category that can meet your needs.